Through the Cheerios Book Donation Challenge, Cheerios and First Book will distribute 100,000 new children’s books by John Lithgow to existing programs serving children in need in the five winning states. To be eligible to receive books from this special donation:

• Programs must be registered with First Book (http://register.firstbook.org)
• At least 80% of the children the programs serve must be from low-income families.

Please note: This challenge will benefit local community and nonprofit programs serving low-income families. Schools, school-based programs, and PTA programs are not eligible to receive books through this particular challenge. If you are a school, school-based group, or related program, please visit http://register.firstbook.org to register to receive updates about future First Book distributions.

To learn more about how to receive books through this challenge, please visit http://register.firstbook.org.